Vice President of Marketing
Oklahoma State University, Agricultural Communications & Marketing
The juggler, the plate spinner, the solver….Houston thrives on creative chaos. Give him spare time and he’ll get in trouble, but give him a seemingly unsolvable problem and he’s in heaven.
Houston believes in running every marketing campaign like an election – focusing on the big picture and targeting using every tool at the team’s disposal. Houston loves helping others succeed. And, he's always looking at emerging marketing technologies. One of his obsessions is finding the holy marketing grail that measures all audience touchpoints in one number.
A farm boy at heart, Houston can often be found working outside in his spare time. He cares for a menagerie of Texas Longhorns, dogs and other farm animals. Or, you might find him working in the garden or building something new.